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Press Release - Plum Bodylovin’ Launches India’s First Ever Body Lotion Inspired Ice Cream



Mumbai, November 06, 2025: In a bold and delicious twist, Plum BodyLovin’ has partnered with artisanal dessert brand Indu Ice Cream to create a never-seen-before innovation in India: an ice cream born from a CULT-favorite body lotion.

After years of customers proclaiming that the body lotion smells drool-worthy, delicious and yum, Plum BodyLovin’ actually made their body lotion edible. Inspired by Plum BodyLovin’s best selling Vanilla Caramello Body Lotion, loved for its cozy, indulgent scent, this first-of-its-kind collaboration transforms an award-winning bestseller into a mouthwatering limited-edition ice cream creation.

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Think buttery salted caramel, creamy vanilla, and pie-crust flakes — a scoop that tastes like the dessert your skin has always smelled like, topped with caramelized almonds and that pistachio oomph!

Speaking about the partnership, Stuti Sethi, Brand Lead, Plum BodyLovin’, said, “Vanilla Caramello Body Lotion has always been our most drool-worthy body creation & one that our customers couldn’t stop sniffing and called ‘good enough to eat’. So we thought, why not? What if one of India’s best selling body lotions was ACTUALLY made edible? So, we turned the rich notes of warm vanilla, salted caramel & nutty pistachios that everyone loves into a flavor you can actually taste. It’s a first-of-its-kind collab and exactly the kind of deliciously unexpected marketing twist we live for”.

Saloni Kukreja , Founder of Indu Ice Cream, shares the excitement behind the innovation. “We’ve never done anything like this before and that’s what makes it so exciting. Partnering with Plum Body Lovin’ felt like such a fun challenge. I loved how this body lotion smells, and even before the brief came in, I already had an idea of what the flavour would look like. We wanted to capture that same cozy, indulgent feeling - so we mixed subtle, floral vanilla with a buttery salted caramel base. At Indu, we love playing with texture, so we added roasted salted almonds that are lightly caramelized for crunch, and a flaky butter pie pastry with bits of pistachio layered through. The result is a scoop that’s nostalgic, comforting, and just plain fun - something everyone, no matter the age, is going to love”. 

Where to get it

The limited-edition Vanilla Caramello Ice Cream is available exclusively from Indu Ice Cream on Zomato and Swiggy, across Bandra and nearby suburbs — only until stocks last! Every order also comes with a miniature Vanilla Caramello body lotion.

About Plum BodyLovin’

 

Launched in 2020, Plum BodyLovin’ is the bold, fragrance-first bath & body line from India’s most admired new-age beauty and personal care brand - Plum. Known for its quirky campaigns, premium-yet-playful fragrances and one-of-a-kind sensorial experiences, the brand offers a vibrant mix of lotions, mists, shower gels, perfumes, gift sets and more in 15+ seriously addictive scents.

When Plum BodyLovin’ says bodycare never smelled SO GOOD, they mean it!

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