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Press Release_Oriflame India Collaborates with Nitanshi Goel to Launch Opt Optimals Even Out Range in India


Oriflame India Collaborates with Nitanshi Goel to Launch Opt Optimals Even Out Range in India

 

Strengthens Skincare Portfolio and Expands Skinimalist Opt Optimals Range

 

 

National, 8 January 2026: Oriflame, the Swedish holistic beauty and wellbeing brand, has announced a collaboration with actor Nitanshi Goel for the launch of its Opt Optimals Even Out skincare range, reinforcing its focus on skinimalism and science-led skincare solutions tailored for the Indian market.

As Indian consumers increasingly gravitate towards simplified skincare routines backed by credible, dermatologically tested formulations, the Opt Optimals Even Out range marks a strategic expansion within Oriflame’s Optimals range. Dermatologically tested, the range is formulated with a high-performance blend of Niacinamide, Rainbow Algae Extract, Glycolic Acid, and Para-probiotic technology. Together, these ingredients help address pigmentation and uneven skin tone while supporting hydration, resilience, and skin barrier health.

Actor Nitanshi Goel, acclaimed for her debut in in the movie Laapataa Ladies and honoured with the prestigious Filmfare and IIFA Awards for her performance, adds cultural relevance and relatability to Oriflame’s evolving skincare narrative. Her association reflects the brand’s emphasis on real, everyday skincare journeys and its intent to connect with consumers who value authenticity, consistency, and long-term skin health, reinforcing Oriflame’s commitment to trust-led, science-backed skincare solutions.

As part of the collaboration, Nitanshi Goel will feature across Oriflame’s digital ecosystem, product catalogues, website, and social media platforms, further strengthening visibility for the Optimals range and reinforcing the brand’s relevance among skincare-first audiences.

Commenting on the collaboration, Abhishek Chakraborty, Head of Brand Communication, Digital, and PR, Oriflame India, said, “Skincare continues to be a key growth priority for Oriflame in India, with consumers increasingly seeking solutions that combine efficacy, gentleness, and simplicity. The Opt Optimals Even Out range reflects our ongoing investment in science-led skincare that addresses real and recurring concerns while supporting overall skin health. As part of the Optimals range, this launch strengthens our long-term skincare strategy, and Nitanshi Goel’s association amplifies Oriflame’s leadership in delivering effective, trusted skincare solutions to a wide consumer base.”

Sharing her perspective, Nitanshi Goel said, “I am drawn to skincare that prioritises consistency and skin health over quick fixes. As someone who is always on the move, I value routines that are simple yet effective, and the Opt Optimals Even Out range fits seamlessly into everyday life. Partnering with Oriflame feels natural, as the brand encourages embracing real skin and building long-term confidence through mindful, science-backed skincare.”

The collaboration underscores Oriflame’s continued investment in high-growth skincare categories driven by concerns such as hyperpigmentation, uneven skin tone, and skin barrier health.

Suitable for all skin types, the Opt Optimals Even Out range includes cleansers, a targeted serum, creams, a skin protector with SPF 50, and specialised gel face patches.

Priced between INR 469 and INR 1,899, the Opt Optimals Even Out range is available on Oriflame’s website: in.oriflame.com as well as through Oriflame’s brand partners.

Through this collaboration, Oriflame continues to evolve its skincare narrative in India, balancing science, simplicity, and cultural relevance while deepening engagement with a growing base of beauty consumers.

Link to the Catalogue featuring Nitanshi Goel: https://in.oriflame.com/catalogue?cataloguecode=2026001&store=INoriflameindiapvtltd&PageNumber=1 ‘

About Oriflame

Oriflame is a leading Swedish holistic well-being brand. Present in over 60 countries, its wide portfolio of Swedish, nature-inspired, innovative beauty, and wellbeing products are marketed through a sales force of approximately 3 million independent brand partners. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies.

 

For more information, please visit in.oriflame.com.

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