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Press Release_Hisense India Launches UR8S RGB MiniLED TV Series, Bringing its Innovative RGB MiniLED Technology to More Indian Homes

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New Delhi, August 11th, 2026: Hisense a global leader in consumer electronics and home appliances, today announces the launch of the Hisense UR8S RGB MiniLED TV Series in India. The flagship television series is designed to deliver exceptional colour accuracy, deeper contrast, intelligent picture optimisation and immersive entertainment experiences for today's evolving premium television consumer.

As the origin of RGB MiniLED technology, Hisense brings its breakthrough display innovation to the UR8S Series, delivering richer colours, exceptional contrast and remarkable brightness for lifelike picture quality. At its core is the Hi-View AI Engine RGB, Hisense's most advanced AI-powered processor that intelligently optimises colour, brightness and picture performance in real time, ensuring every frame is reproduced with exceptional precision. Complementing the experience is VIDAA, the world's fastest Smart TV operating system, enabling lightning-fast navigation, quicker app launches and seamless access to entertainment.
Built to meet the expectations of movie enthusiasts, sports fans and gamers alike, the UR8S features a native 180Hz refresh rate for ultra-smooth motion, Anti-Reflection & Glare-Free technology for distraction-free viewing and up to 3,500 nits peak brightness that brings out intricate details even in the brightest scenes.
Commenting on the launch, Pankaj Rana, CEO, Hisense India, said, "Consumers today are no longer choosing televisions based solely on screen size but are investing in the overall viewing experience. Industry data shows demand continuing to shift towards 55-inch and larger screens as streaming, live sports and gaming redefine how families consume entertainment at home. As the origin of RGB MiniLED technology, Hisense first introduced this innovation through UX Series for ultra-large screen enthusiasts. With the launch of the UR8S Series, we are now bringing the same globally acclaimed RGB MiniLED experience to more consumers in popular screen sizes, reaffirming our commitment to making next-generation display innovation more accessible to Indian households."
The UR8S also delivers an immersive cinematic audio experience through its 2.1.2 Multi-Channel Surround Sound system and supports Dolby Vision, Dolby Atmos, IMAX Enhanced and Filmmaker Mode, allowing viewers to enjoy content as creators intended. An AI RGB Light Sensorautomatically adjusts picture settings based on ambient lighting, ensuring optimal viewing throughout the day.
Running on the VIDAA, the world's fastest Smart TV operating system, the UR8S delivers an intuitive, responsive and seamless smart entertainment experience. Independently recognised for delivering the fastest response times across multiple performance benchmarks, VIDAA enables quicker app launches, faster navigation and smooth content discovery. The platform provides access to leading global and local streaming services while supporting Hands-free Voice Control, VIDAA Voice, Alexa Built-in, Google Home compatibility, Apple AirPlay and Apple Home integration. Its ultra-slim, bezel-less design further enhances the viewing experience while complementing contemporary living spaces.
The Hisense UR8S RGB MiniLED TV Series is available in 55, 65 and 75-inch variants, with prices starting at ₹1,19,990.
To mark the launch of the UR8S RGB MiniLED TV Series, Hisense India is introducing its RGB Special Sellout Offer, giving customers access to cashback of up to ₹10,000, a 2-year comprehensive warranty, one EMI absolutely free, zero down payment, and fixed EMI options. The offer is designed to make it even more convenient for consumers to experience Hisense's latest RGB MiniLED technology with attractive financing benefits.
The UR8S Series will be available through leadingconsumer electronics retail outlets like including Satya, Nandilath, MyG, Great Eastern, Patra Electronics, and Khosla, among other and major online platforms like Amazon and Flipkart.
Note: Hisense's proprietary VIDAA operating system was recognised as the "Fastest Smart TV Operating System in the Market" based on the WEKA Media Publishing GmbH TVOS Benchmark Report (TVOS-Benchmark/2025/08), published in August 2025.
About Hisense India
Hisense India is a wholly owned subsidiary of the Hisense Group, a global leader in consumer electronics and home appliances. Present in over 160 countries, Hisense has maintained the No. 1 global position in the 100-inch-and-above TV segment for consecutive years (Omdia 2023–Q3 2025). As the pioneer of RGB MiniLED, Hisense continues to lead next-generation display innovation. Hisense is also the official sponsor of the FIFA World Cup 2026™, leveraging global sports partnerships to connect with audiences worldwide. In February 2026, Hisense inaugurated its first manufacturing facility in India at Sri City, Andhra Pradesh, reinforcing its commitment to local manufacturing under the 'Make in India' initiative. Hisense's proprietary VIDAA operating system was recognised as the "Fastest Smart TV Operating System in the Market" based on the WEKA Media Publishing GmbH TVOS Benchmark Report (TVOS-Benchmark/2025/08), published in August 2025.
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