Social media platform has always been powerful since it could take the content to the end user in no time. We felt the actual power of it during this Covid19 lock down. This brought lot of brands and celebrities to come up close to their viewers/supporters. People who did not use social media that much in the past have also started using it for close to 8-10 hours a day. Information was passed effectively. This is where I began to start using TikTok . If you have heard about the brand earlier, which I am sure you did, you wouldn’t ask me the reason as to why I decided to start using it. I found this platform not only entertaining but at the same time was more socially responsible. For those who did not knew as to what they did during this lockdown, these were some of the activities they did which made a real difference during this testing times. 1. #GharBaithoIndia – A one stop shop for all the information related to Covid19 which ...
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