Title - The New Rules of Business: Get Ahead or Get Left Behind Author - Rajesh Srivastava Genre - Personal Development / Self Help Publisher - Penguin Portfolio ISBN - 978-0-143-44692-7 This book is an absolute delight to read. When the contents are praised by eminent like Neeraj Roy, Founder & CEO - Hungama Digital Media Entertainment, Neeraj Kakkar, Co Founder - Paperboat, Ashish Bhasin, CEO of APAC and Chairman - Dentsu Aegis Network(India), Harish Bijoor, Brand Strategist Specialist and many others, these stands as a testimony to the amazing content the book has to offer. Rajesh Srivastava , the author needs no introduction since he held higher positions in companies like United Spirits(now Diageo India), J.K. Helene Curtis Ltd coupled with education in IIT & IIM which helped him in spearheading various brands. I thoroughly enjoyed reading the book as the contents were completely new and offered a unique way to approach the business which would capit...
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