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Title - Batman's Guide to Life: Breaking myths since 1994 Author - Chetan Soni Genre - Self Help / Motivational Publisher - Half Baked Beans ASIN -  B07GB2MTY9 This book is one of its kind since this isn't the usual self help or motivational book you would have come across. Being a night bird, there was no wonder that the author who is also the founder of HBB got this nickname and what a way to bring out the realities that is happening around us in a sarcastic way(with no offences meant). I am sure that at least 95% wouldn't disagree with few or all. The book is a breeze to read because each one would hit you with the stark reality. If you have been following Chetan's quotes on FB, you could easily connect with his temperament. Each and every quote is very much worth to occupy a single page, literally. There is a pleasant surprise for the readers in the end. Yes. There is a story. Honestly speaking, I would have preferred his meaningful rants co...

Title - Split Second Author - A B Chakravorty Genre - Fiction Publisher - Frog Books(a Leadstartcorp Company) ISBN - 978-93-84027-56-8 A novel that would keep you guessing till the end. The protagonist Dev Kashyap had a troubled childhood since he witnesses the death of his mother and had believed to some extent that she was murdered by his father but wasn't completely sure. However, he grew up under the care of his grandparents and was successful in his studies which eventually saw his getting into one of the world's leading ad agency company. His room mate Rakshit worked for Google. Dev always thought Rakshit was a physics maverick who took pride in calling himself as the student of Physics genius Dr.Krori. Dev had a relationship with Trishila during his college but they couldn't enter into marital relationship. She gets married to another person. Did this trouble him? He was lucky to find his lost love in Mahi whom he had crush during his col...

Title - Digital Marketing Insights 2018 Author - Multiple authors of/from Social Beat Genre - Digital Marketing Publisher - Notion Press ISBN - 978-1-64324-314-6 A very well researched book that shows the in and out of Digital Marketing. Social Beat is known for its penchant towards ROI driven digital marketing which provides the ultimate value to the brands. The book brings out years of experience by the staffs of the company who have been nominated and/or been the recipient of various awards in their respective field(read it as Digital Marketing). The book begins with an interesting note on " Did You Know ". It then shift its gear to " Digital Marketing Trends 2018 ". This is where I was totally bowled out since the authors have included the real time case studies citing how a well known builder has generated a record Rs.190 crore on sales via Facebook. The chapter also discusses in detail about how You Tube can be leveraged effectively to gen...

Title - Don't Startup Author - Karthik Kumar Genre - Self Help Publisher - Notion Press ISBN - 978-1-64429-186-3 Startup is a common term these days but this wasn't the case some fifteen years back, at least in India. This is when Karthik Kumar along with his friend Sunil thought about one. Unlike others, they dreamt of something unique - a Startup which would concentrate on Stage Shows, Standup Comedy among others. This was unique for sure in the early 2000. Through this book, he has not only talked about the journey which saw " Evam " which was founded by these revolutionary minds filed for bankruptcy couple of times but had also listed out in detail as to what had worked for them which has saw them comeback more stronger and dynamic than ever. The book is divided into three acts(Remember, Karthik is a theatre artist and he has written screenplay for several stories/dramas) which I would say is unique. The book also has takeouts and a simpl...

Title - Hungry Gods Author - Richa Lakera Genre - Fiction Publisher - Rupa Publications ISBN - 978-9353040796 The book "Hungry Gods" evoked my interest in the very beginning with its cover page since it is the same pic which has been used by Kamal Hassan's "Uttama Villain" movie.  The title yet again needs to understood in its own concept. It is "Hungry" and not "Angry". What would a beast which is in great hunger do? Hunt its prey.  We can also say that a beast which has been inflicted with a wound may also carry the same mindset. This is what happens in the story. The story brings forth what a reel star goes through in his/her real life. Having a mix of lust, love, envy, relationships given in a equal mix, the story revolves around characters that would keep you guessing as to who the real culprit is, till the end. The story begins with a gruesome rape of a woman. Who was she? Who committed this crime? Did...

Post the event of book launch which you can read here , I also had a chance to pose few questions to Evam Karthik and this is what he has to say. These lines were more or less reproduced,in the exact way as was told to the interviewer. 1) What prompted you to write a book? I think we had lot of learning phase at the Evam. Lot of learning from the mistakes we made and lot of wisdom were passed on by the people who were kind enough to advice us. Being the first generation entrepreneurs, we did not have a ready support system by then. To document all of that, the mistakes we made and the wisdom we got and to pass it on all of that part of the journey. This has prompted me to write this book which would serve as a support system or start up manual for the first generation entrepreneurs. 2) How different is this book from other ones which belong to this genre? Most books on the startup space talks about the mechanics of starting up,skills required and details like funding...

Karthik Kumar launched his debut book  Don’t Startup  at Six Degrees, Sathyam on 7th September 2018. A person with many avatars (actor, standup comic, thespian, writer), Karthik sees Evam as his most successful and meaningful endeavour. He has penned and released a book on entrepreneurship, using his journey with Evam as a reference. With Kiran Reddy (CEO, Sathyam),   Raunaq Mangottil (Co-founder, Fully Filmy) ,  Naveen Valsakumar (CEO, Notion Press) and Alexander Zachariah (MD, Rubecon Communications) in a panel discussion about their journeys, up and downs as entrepreneurs, this launch planted many seeds of thought and knowledge. The author also read out some interesting excerpts from his book, giving the attendees an idea of what to expect from the book. At the end of the launch, Karthik thanked everyone and concluded saying that, ‘to see  Don’t Startup  become a book with the blessings of many, helps me bookend a phase of Evam’s and my life with signi...